Private Lives

Private Lives: Elevating Intimate Apparel with Style and Grace

Private Lives is a leading intimate apparel brand based in New Delhi. Established in the 1980s by Mrs. Shakuntala Kapoor and Mrs. Beri, the brand has flourished under the guidance of Mr. Vikram Kapoor.

Today, Private Lives is celebrated for its luxurious collections, meticulously crafted by a team of skilled designers who have been instrumental in defining the brand’s distinct identity.

Our Vision:

At Private Lives, we offer more than just clothing—we create an experience. Our mission is to blend comfort with elegance, designing pieces that make you feel relaxed and stylish.

Each collection is thoughtfully curated to not only provide ultimate comfort but also to bring a touch of sophistication and allure to your everyday moments.

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