Islamic Design House was established in 2005 in a lively and creative fashion district known for its unique blend of styles. The brand was created to fill a significant gap in the market for high-quality, stylish modest clothing. At that time, young Muslim women struggled to find fashionable clothes that aligned with their modesty principles.
In many Western markets, modest fashion was either ignored or poorly addressed.
Western brands, often focused on mainstream trends, did not cater to the specific needs of those seeking modest attire.
As a result, modest fashion options were scarce and lacked the innovation and style that modern consumers were looking for.
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